MEDIA
07/22/2010 12:59 pm ET Updated May 25, 2011

Democratic Governors Association Will Inspire Liberal Activists With 2004 Arcade Fire Single (VIDEO)

Over at The Room Of War, Alex Pareene highlights a video from the Democratic Governor's Association that will apparently run at this year's Netroots Nation Conference in Las Vegas. It truly is a bafflement!

With "Wake Up" by the Arcade Fire blaring in the background, the DGA has cut up a bunch of clips from popular movies that feature storied cinema characters firing people up to win win win! "For all you naysayers who think the Democrats have already lost on November 2nd," the ad reads, "We have something to say..."

Then: smash cut to clips of "Animal House", a movie that culminates with the lead character saying "I think that this situation absolutely requires a really futile and stupid gesture be done on somebody's part," and "Network"'s Howard Beale -- a news anchor whose insanity is exploited by network executives to create a ratings-grabbing shitshow.

Let's remember, of course, that Netroots Nation is an annual gathering of liberal activists, grassroots organizers, pundit bloggers, and policy wonks who spend the bulk of their daily lives working hard to make the case for progressive policies and politicians. So, how do you think this message -- "Things look grim for Democratic gubernatorial candidates, because we are in stunning disarray, but we will win the day if you all just want it bad enough!" -- is going to go over with that audience?

Still, Arcade Fire! The DGA will definitely marshal the forces of hipster music bloggers from five years ago!

WATCH:

UPDATE: I am reminded that the Democratic Governor's Association is the same organization that sent out mailers blasting Republican Terry Branstad, running for the Iowa statehouse, for being a "liberal" that "would make Bill Clinton, Barack Obama and Nancy Pelosi proud." That's the sort of thing that might make this new "go get 'em" video at Netroots Nation feel awfully hollow. (Hopefully, none of the hyper-aware attendees of the conference will have heard about this!)

RELATED:
Democratic governors make awesome movie montage for bloggers [Salon's War Room]

[Would you like to follow me on Twitter? Because why not? Also, please send tips to tv@huffingtonpost.com -- learn more about our media monitoring project here.]