10/05/2010 05:12 am ET Updated May 25, 2011

Wilshire Grand Hotel Project: A Bladerunner Future For Downtown LA?

In a move that would dramatically change the downtown skyline, the developers of the proposed AC Martin-designed Wilshire Grand project are asking for the creation of a new sign district in the Financial District, one that would ultimately allow them to swath large parts of their two towers in LA Live-like electronic advertising. Think: Scrolling, blinking and animated images emitting off a 65-story tower and a 45-story tower. Not only would this style of digital advertising on two tall towers be unprecedented in LA, but it would also essentially extend the path of LA Live, bringing the buzz-y style that defines that district towards the Financial District. So what to think?