English Prime Minister David Cameron is fixated on the idea of keeping Brits at home when they travel and having tourism money spent on England's shaky shores.
The Associated Press reports that Cameron asked tourism minister John Penrose to cook up some ideas to keep tourists within England. Britons spent roughly $35 billion abroad last year.
In a speech at the Serpentine Gallery on Thursday Cameron told the press: "For too long tourism has been looked down on as a second class service sector. That's just wrong,'' the Telegraph reported.
Speaking of his predecessor's government, Cameron said: "'They just didn't get our heritage. They raided the National Lottery taking money from heritage because it didn't go with their image of 'cool Britannia'.''
Cameron's office was quick to point out that the Prime Minister and his family will spend their summer vacation in Cornwall, in southern England.