IMPACT
09/21/2010 01:37 pm ET Updated Dec 06, 2017

New OK Go Video Promotes Animal Rescue Efforts

Adorable Alert: Power pop sensation OK Go's latest video, "White Knuckles" attempts to top their viral hit "Here It Goes Again" (choreographed almost entirely on treadmills) by recruiting a troop of highly trained mutts to perform synchronized tricks to their tune.

But the new video isn't just notable for its unadulterated cuteness. At the end of the video, the band leaves a message to viewers:

"These dogs were lucky to find loving homes, but many others are still waiting. Help us support animal rescue efforts at the ASPCA."

On their site, the band confirms that most of the dogs in the video are rescues and that a portion of all proceeds from the sale of the video will go towards animal rescue.

The band also encourages fans to donate directly to the ASPCA.

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