09/30/2010 06:33 pm ET Updated May 25, 2011

Disney Helps Michelle Obama Fight Childhood Obesity

WASHINGTON -- The Walt Disney Company on Thursday threw its weight behind a campaign championed by US First Lady Michelle Obama to push back child obesity.

The "Magic of Healthy Living" campaign will feature public service announcements by Michelle Obama, teen idol Nick Jonas, TV star Brenda Song and other celebrities, all seeking "to inspire kids" to lead healthy lives and help their parents to instill good habits in them, Disney said in a statement.