Several children's groups have taken on a set of children's clothing ads in Australia, indicating that the young models look too mature for their age.
Noni Hazlehurst, an ambassador for Barnados charity told Australia's Herald Sun that the children modeling for the new Witchery line for two to nine-year-olds "look like recalcitrant teenagers. I think this is a really dangerous direction. I think it's offensive. The whole point of early childhood is to be joyous and free. Children as young as five are now going on diets, are worried about how they look, how they present -- this just should not be an issue for children."
Julie Gale of advocacy group Kids Free 2B Kids told ABC.net.au, "I just wonder where have Witchery been that they don't know there's a groundswell of parents and child development professionals, a cross-section of the community really, pushing back and speaking out and saying this is not the direction we want to go in."
Check out the Witchery ads below and tell us what you think.