IMPACT
10/29/2010 05:59 pm ET Updated May 25, 2011

Former Coca-Cola Exec Takes Reins At Hunger Relief Nonprofit

The world's top hunger-fighting nonprofit has appointed a new CEO -- a former food industry titan from Coca-Cola and Ben and Jerry's.

Heifer International, which focuses on providing livestock to poor communities to become more self-sufficient, named Pierre Ferrari as its chief executive officer Thursday, reports MSNBC.

In his introductory speech, Ferrari said:

"It took me decades but I have come to know that the only way to happiness and joy is to be of service to others."

But the move might not be as out there as it sounds. Coca-Cola's presence worldwide was termed "ubiquitous" by Melinda Gates recently, who went on to praise the company's model efforts to get products to hard-to-reach places.

WATCH:

Read more about Ferrari's appointment at MSNBC.