11/09/2010 11:41 am ET Updated 6 days ago

Jordan Passman, scoreAscore: 27 Million And Counting

Starting your own business is a noble -- not to mention exciting, rewarding and often crazy -- undertaking. The experience is an adventure, to say the least, and no two entrepreneurial paths are exactly the same, whether they result in fame and fortune or just a few hard knocks.

There are an estimated 27 million small businesses in the United States. And 27 Million and Counting is our attempt to capture as many of these unique, only-in-America success stories as we can. The premise is simple -- we give entrepreneurs 60 seconds to share their stories, in their own words. We hope they will inspire, inform and maybe make you laugh. This is Jordan's story.

Name: Jordan Passman
Company: scoreAscore
Location: Los Angeles


The original version of this article appeared on AOL Small Business on 11/9/10.