11/22/2010 05:58 pm ET Updated May 25, 2011

Will Harry Potter Movie Send Fans Back To Books?

But considering that "[a]bout 25% of the audience for 'Deathly Hallows' was between 18 and 35, compared with 10% for 'Goblet of Fire,' " as our sibling blog Company Town reports, that book sales bump may be in question. It seems that the Harry Potter viewership is aging in parallel to the demographic of those who've already read Harry Potter.

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