BOOKS
12/13/2010 03:13 pm ET Updated May 25, 2011

Ads Coming To eBooks Soon?

The marketing world is drawing up plans to invade one of the last bastions of media that is largely advertising-free: books.

As e-books proliferate, advertisers are experimenting with ways to pitch to consumers while they read, a trend that could change the publishing business but faces opposition from some traditionalists.

Read more on wsj.com