BUSINESS
12/28/2010 04:22 pm ET Updated Dec 20, 2011

Jewelry Entrepreneur Joey Wolffer Launches A Boutique On Wheels

Parked under the hi-line walkway on the outskirts of Manhattan's Meatpacking District, you might find the Styleliner, a 1999 Chevy truck filled with rare fashion accessories.

Joey Wolffer, the truck's owner and operator, has hand-picked the items she sells aboard the 20-foot boutique on wheels from showrooms in Athens, Greece and marketplaces in Marrakech, Morrocco, among other unusual locales around the world.

"What's fun for me are the marketplaces. The hippy market in Rio [de Janeiro] was insane. It was colors everywhere -- wovens, stones. It's so exciting to be in those places and so inspiring as well," says Wolffer.

She first learned the thrill of the hunt as a buyer for Topshop and Jigsaw in London, then honed her eye for unique styles as a senior jewelry designer for Nine West.

Ranging from $30 to $1,800 a piece, the accessories aboard the Styleliner reflect Wolffer's years of styling experience as well as her insatiable thirst for entrepreneurship and travel, which ultimately impelled her to flee the world of corporate fashion.

In the latest installment of the Accidental Entrepreneurs Series, Huff Post's Samira Nanda caught up with Joey Wollfer to find out why she left behind a cushy job at a top brand to open a boutique on wheels in one of the most competitive fashion markets in the world. (Shooting and editing by Hunter Stuart.)

You can also check out Huff Post's Creative Minds interview with Wolffer here.

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