There's Big Pharma, Big Agra, Big Oil -- and then there's Big College Football.
Forget aluminum bleachers, homemade jerseys and dinky marching bands. According to 2010 Department of Education data (PDF), the old pigskin toss-n-kick brings in the serious bucks at some universities. At the University of Texas, total football revenue in 2009-2010 was upwards of $90 million. Click through below to see which schools saw the most revenue from the storied sport -- and which ones accrued the handsomest profits.
What do you think? Is this a crazy amount of money for a college sport, or is it totally justified? Leave your thoughts in the comments section.