01/03/2011 12:44 pm ET Updated May 25, 2011

Tamara Mellon Shows Some Skin For Jimmy Choo Fragrance Ad

The scent will simply be called Jimmy Choo. "We've transitioned into a lifestyle luxury brand, and it seemed like the next natural step for us," Tamara Mellon, co-founder and chief creative officer of Jimmy Choo, told WWD at a London event to launch the fragrance. "Fragrance is such an important accessory for women -- I think it will have a very broad reach. Our customer is every woman."