01/04/2011 04:18 pm ET Updated May 25, 2011

The Aisle: New Wedding Gown Site Gives To Charity

Weddings are a joyous occasion that are often marred by crazy expenses (and totally insane people). Every girl deserves her beautiful day, and "The Aisle," is her new fairy godmother.

The invitation-only private sale site offers discounted bridal gowns and accessories in 72-hour flash sales that we've become all too familiar with (thank you Gilt).

The brainchild of a WWD editor and a New York lawyer, both passionate about weddings, the duo's team of experts hand-selects pieces from designers like Marchesa, Monique Lhullier and Oscar de la Renta, many of whom have signed exclusive contracts with the site.

One of the website's most unique and compelling components is its dedication to philanthropy. Each designer chooses a charity they wish to support, and The Aisle donates a percentage of every sale to the designer's respective charity. As their website says: "Now that's feel-good shopping."

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