Facebook has teamed with mobile operators around the world to launch a mobile app for use with feature phone devices.
Facebook's mobile app has been wildly popular with smartphone users--in fact, it is the most-downloaded free app for iPhone. However, smartphone users represent only part of the world's mobile users, while feature phones dominate the global market. "As of June 2010," writes Mashable, "feature phone owners make up a full 79 percent of all mobile phone owners. That number is even higher in countries like China and India."
That's why the world's largest social network has partnered with Snaptu to launch Facebook for Feature Phones, an app that will be available for download on 2,500 devices from the world's leading manufacturers, such as Nokia, Sony Ericsson and LG, to name a few.
Mark Heynen, Facebook's Mobile Program manager, announced the app's launch in a blog post on Wednesday afternoon. "The app provides a better Facebook experience for our most popular features, including an easier-to-navigate home screen, contact synchronization, and fast scrolling of photos and friend updates," Heynen wrote.
Heynen also said that 14 mobile operators will offer the app without data charges for 90 days. So far, the app has launched with the following operators: Dialog (Sri Lanka), Life (Ukraine), Play (Poland), StarHub (Singapore), STC (Saudi Arabia), Three (Hong Kong), Tunisiana (Tunisia), Viva (Dominican Republic), Vodafone (Romania). Visit the Facebook Blog to see the full list of countries where mobile operators will be offering the Facebook for Feature Phone app.