01/20/2011 04:37 pm ET Updated Nov 17, 2011

On-Screen Smoking Triggers 'Mirror' Reaction In Smokers' Brains

When Don Draper lights up a Lucky Strike, the smokers in the "Mad Men" audience are simultaneously -- and likely unconsciously -- planning the actions involved in having a cigarette, according to a new study published in the Journal of Neuroscience.

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