01/20/2011 04:46 pm ET Updated May 25, 2011

Taco Bell Pulls Ads From MTV's 'Skins'

Taco Bell has pulled its ads off Skins after the Parents Television Council urged a boycott.

Spokesperson Rob Poetsch tells The Hollywood Reporter, "We advertise on a variety of MTV programs that reach our core demographic of 18 to 34 year olds, which included the premiere episode of Skins."

"Upon further review, we've decided that the show is not a fit for our brand and have moved our advertising to other MTV programming," he added.

Read more on The Hollywood Reporter