01/31/2011 11:28 am ET Updated May 25, 2011

Franca Sozzani Weighs In On 'Jersey Shore' Coming To Italy

Ever since we heard that "Jersey Shore" would be moving to Italy for season 4, we've been waiting for some sort of Italian authority to weigh in. And finally our prayers (and e-mails) were answered -- by Vogue Italia Editor-in-Chief Franca Sozzani in her latest blog. Reminder: English is not Sozzani's first language, but it's the message, people, the message. So what did she have to say?

We complain about "Italian Trash" when trash is something diffused worldwide. It happens in any country of the world. In America it's happening now and in Italu as well, Jersey Shore, a reality with eight Italo-Americans "vulgar and rude".

It doesn't make us look too good, and no matter how many protests there are in Italy, the series is a great success. It looks incredible that whatever is ugly, cheap, ignorant, foul, and doesn't make much sense other than being seen (like Big Brother, the Vip Island, and all the foreign formats) young people screaming and fighting, insulting each other, get drunk and make love, is a success. It's like that. And they get success.

Why does ugliness attract, and especially a young audience? What's so interesting about watching ugly people, poorly dressed, and that speak vulgar? Why should anyone fall down to that level? It's sounds impossible that people would want to lower themselves this much. It's ignorance, lack of real interests.

So what does Sozzani suggest? Definitely not a night out with Snooki and JWoww:

I think we should have more passion and tell our story at best without alweays showing the bad things like trophies. It's just as nice to let good things come out and helps in moving forward. The ones in the government should take their responsibility and help the country put its assets forward. The country of history and culture.

You hear that? "The country of history and culture," not of grenades and smooshing. Read the rest at