LA
02/04/2011 12:37 pm ET Updated May 25, 2011

Super Bowl 2011: Hollywood Descends On Dallas For The Super Bowl

It's not only Fox that is leveraging Sunday's Super Bowl game across multiple marketing platforms.

After two years of recession-induced cutbacks, international brands, local luminaries, and even competing media outlets are once again seizing the chance to reach celebrity talent, representatives, and the jet-set that's landing in icy Dallas.

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