02/23/2011 01:23 pm ET Updated May 25, 2011

Barnes & Noble Image Getting Makeover With New Advertising Company

Bookseller Barnes & Noble has tapped Interpublic Group of Cos.' Mullen, Boston, as its creative agency. The retailer is planning to refresh its brand with an effort that includes an estimated $40 million investment in marketing and a new look for stores, people familiar with the matter said.

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