02/23/2011 02:28 pm ET Updated May 25, 2011

Mark Bittman: How McDonald's Screwed Up Oatmeal

There's a feeling of inevitability in writing about McDonald's latest offering, their "bowl full of wholesome" -- also known as oatmeal. The leading fast-food multinational, with sales over $16.5 billion a year (just under the GDP of Afghanistan), represents a great deal of what is wrong with American food today. From a marketing perspective, they can do almost nothing wrong; from a nutritional perspective, they can do almost nothing right, as the oatmeal fiasco demonstrates.

Read more on Mark Bittman in the New York Times