03/14/2011 11:06 am ET Updated May 25, 2011

How McDonald's Will Court Sustainability

Sustainability has become the go-to word for every corporation in the U.S.and McDonald's is no exception. The burger giant recently announced what it's calling its Sustainable Land Management Commitment (SLMC). In a press release that sounds a bit like a "Spider-Man" script, the company states that "McDonald's ... accept[s] the responsibility that comes with our global presence," by requiring that over a period of time, all agricultural raw materials will be supplied only from sustainably managed land.

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