03/17/2011 12:26 pm ET Updated May 25, 2011

Effective Book Trailers: What Works And Why (VIDEO)

When the term “book trailer” first buzzed out of Los Angeles in 2002, expectations ran high for video promos to become mandatory launch elements. Nine years later, multimedia roll-outs remain ad hoc and inconsistent. The current mixed bag of clips swings from big budget pseudo movie trailers, to mundane talking head author interviews, to clever indie animations and experimental visuals. As LA Times staff writer Carolyn Kellogg points out, a successful book trailer is not an essay, or a set of onscreen pages. “It is in essence a good short film.”

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