MSNBC President Phil Griffin sent a message to Fox News in an interview with the Philadelphia Inquirer: we're coming for you.
Griffin was speaking to the paper as part of a larger profile of MSNBC since it was purchased by Philly-based Comcast.
"I want to make up ground with Fox News. That's the goal," he said. "We have beaten CNN, and we are a solid No. 2...Fox is now in our vision, and there are a couple of hours where it's getting close."
Of course, there is still quite a bit of ground to be made up if Griffin wants to beat Fox News. Its highest rated show, "The Rachel Maddow Show," was beaten by 12 FNC programs in the first quarter of the year, and trailed its time slot competitor, "Hannity," by over a million viewers. In addition, CNN has recently seen its ratings soar due to heavy breaking news over the past few months. CNN also beat MSNBC in a wide range of ratings fields in March, including total viewers and the A25-54 demo.
Griffin has previously praised Fox News and said he wants to emulate what made the rival network so successful.