04/03/2011 01:38 pm ET Updated Jun 03, 2011

Armenian Genocide: Freeway Signs Point To Memorials In Montebello

It's only a sign.

But the large green message board unveiled next to the Pomona Freeway packed an emotional punch for those gathered Friday in Montebello.

"Armenian Genocide Martyrs Monument Next Exit," it reads.

A pair of the directional signs, authorized by the state Legislature, point the way to a memorial tower above Garfield Avenue that commemorates the attempt a century ago to eliminate Armenians from the Ottoman Empire.