04/04/2011 03:21 pm ET Updated Jun 04, 2011

Brackets With Benefits: Citizen Effect Rallies Charity Effort Around NCAA Game

When most sports fans fill out their brackets, eager to compete with friends to guess the games' winners, promoting philanthropy isn't usually the first thing on their minds. However, for a growing number of Americans, helping a worthy cause is the prize.

For the second year, Citizen Effect organized a Brackets With Benefits competition to coincide with the annual NCAA basketball tournament.

The Citizen Effect website features hundreds of community philanthropy projects started by everyday people.

Each of the approximately 1,000 Brackets With Benefits participants pitched in $10, pooling a $10,000 pot to be donated to a charity project chosen by the winner.

Read the full story on AOL.