04/12/2011 05:15 pm ET Updated Jun 12, 2011

Do Women Media Stars Know Their Own Power?

Today, on National Equal Pay Day, it's worth noting that women still make only 77 cents vs. the average man's dollar.

I may catch flak for saying this, but one reason is that women aren't as good at negotiating as men are. I know this from talking with hundreds of women in the Fortune's Most Powerful Women community. And many women on our annual Most Powerful Women list have told me that they're not nearly as comfortable promoting themselves as guys are.

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