04/19/2011 03:32 pm ET Updated Jun 19, 2011

eBook Piracy May Have Unexpected Benefits

Back in 2009, O'Leary did this for one publisher, O'Reilly Media, which publishes technical books. Surprisingly, he found that sales actually increased after their books showed up on pirate sites. Piracy seems to have boosted sales. O'Leary says people may have been using the pirated editions to sample books before they actually opened up their wallets.

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