04/25/2011 12:41 pm ET Updated Jun 25, 2011

Four Loko's Founders Discuss Their Energy Beer

Before it was banned nationwide, Four Loko, the wildly popular energy beer denounced by the White House as "liquid cocaine," was blamed for a surge in underage binge drinking, scores of date rapes, and a vicious gay bashing. Shocked by the criticism, the company's young founders dodged the press for almost a year. But last month The Fix convinced them to tell their story for the first time.

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