04/26/2011 08:36 am ET Updated Jun 26, 2011

Gwyneth Paltrow The New Face Of Coach

Looks like The Goopster has bagged another gig.

Women's Wear Daily reports that Gwyneth Paltrow will indeed be the new brand ambassador of Coach, confirming rumors that first surfaced last week after the actress was spotted at the brand's N.Y.C. headquarters.

She apparently already struck a pose for Coach's 70th anniversary campaign shot by Peter Lindbergh and slated to drop come September. Gwynie said things like, “I’ll never forget getting my first Coach bag,” and Coach's executive creative director Reed Krakoff called her "a natural choice." Then, they all lived happily ever after. The end.

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