When it comes to building a social media presence, there's one strategy that seems to be universal. You have to be a pest.
Social asks -- invitations on social networks to friend, fan or follow -- are popping up everywhere, and now there's research to prove it.
A new study finds that in a single month, social networks from Facebook to Twitter facilitate more than 3.34 million social ask mentions from across the globe.
“We thought about how the social ask translates as a new virtual white noise – an inundation of social asks via print, television and radio without reason or rationale,” Evans explains. “To investigate, we created a series of tests -- and the online findings are just the beginning. Imagine how many ‘asks’ we’re being hit with in the media each day.”
For more stats and a few of the most interesting findings from the study, check out the infographic below: