MEDIA
05/25/2011 01:11 pm ET Updated Jul 25, 2011

How Roger Ailes Built 'The Fox News Fear Factory'

At the Fox News holiday party the year the network overtook archrival CNN in the cable ratings, tipsy employees were herded down to the basement of a Midtown bar in New York. As they gathered around a television mounted high on the wall, an image flashed to life, glowing bright in the darkened tavern: the MSNBC logo. A chorus of boos erupted among the Fox faithful. The CNN logo followed, and the catcalls multiplied. Then a third slide appeared, with a telling twist. In place of the logo for Fox News was a beneficent visage: the face of the network's founder. The man known to his fiercest loyalists simply as "the Chairman" -- Roger Ailes.

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