05/28/2011 12:19 pm ET Updated Dec 06, 2017

Edward Norton On Crowdrise, Leveraging Personal Relationships To Fundraise For Charity

Hoping to inspire people to raise funds for charity, and give them easy ways to do so, actor Edward Norton launched Crowdrise last year.

The website offers personal fundraising pages and other tools so individuals can maximize their impact to raise donations for nonprofits they care about.

Norton explains, "If a person is capable of giving $50 themselves but it's really easy for them to reach out to their family and friends and, just on the strength of personal relationships, say 'Could I get 10 more people to donate $50?' Then they've just multiplied their own capacity by 10 times."