TECH
05/31/2011 04:03 pm ET Updated Jul 31, 2011

Solve Media's Captcha Box Ads Are Both Brilliant And Evil

Until this year, security for Web interactions meant copying distorted letters into "captcha" boxes to prove we weren't spam robots. The software was initially developed by the Army; now it's free shareware, and it's not particularly effective. But Solve Media, a startup based in New York, has found a way to earn money on captcha boxes while making them easier to solve in the process.

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