06/13/2011 12:47 pm ET Updated Aug 13, 2011

Miami Herald Ad Congratulates The Heat On Winning NBA Finals (PHOTO)

Looks like somebody's in denial over last night's Heat-Mavericks game. (The Heat lost the NBA Finals.)

A full-page Macy's ad ran in today's Miami Herald stating "Congratulations Miami!" amongst photos of Heat regalia.

Making matters even more bizarre, the game's score is listed right above the ad in all caps: DALLAS WINS BEST OF 7 SERIES 4-2.

Not the best marketing strategy for Macy's, but at least the ad got our attention!

A spokesman for the Herald told Romenesko that the paper is looking into the snafu.

The Miami New Times caught the flub, and snapped a photo: