06/16/2011 10:19 am ET Updated Aug 16, 2011

Ferran Adrià And PepsiCo Join Forces To Craft New Flavors

Ferran Adrià, chef of the soon-to-shutter elBulli and no stranger to corporate sponsorships, has a new gig at PepsiCo. The chef, who had previously been involved with the company in Spain as it developed such products as Lay's Artesanas and Alvalle brand soups, will now extend his involvement with the corporation to include all worldwide brands.

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