This hasn't been Google's best year for social. First, word got out about an internal memo in which a senior exec warned that the company was behind in social networking and needed to catch up fast. Later, former Google CEO Eric Schmidt acknowledged that the company had "screwed up" when it came to social and the threat from Facebook.
So, when Google unveiled Google+ this week, all eyes were on the search giant's new social network.
So far, it's only available to certain users but we were able to take a look. Our verdict? It looks interesting, it looks simple, it looks...quite familiar.
Check out this slideshow to see the similarities between Google+ and Facebook, then see 9 things you need to know about Google+