Social gaming company Zynga, maker of popular games like Farmville and Words With Friends, has just filed for its initial public offering. The company is trying to raise $1 billion in the offering.
Here are some numbers the S-1 filing with the Securities and Exchange Commission reveals:
166: Countries with Zynga players
38,000: Virtual items created per second
60 million: Daily active users
232 million: Monthly active users
2 billion: Minutes of play per day
The filing suggests that Zynga has more monthly active users on Facebook than the next 15 game developers combined, with a Zynga game as the most popular game for every month since the beginning of 2009. The top five games on Facebook are Zynga games, based on daily active users.
$597 million: Revenue in 2010
$121 million: Revenue in 2009
$235 million: Revenue in first quarter of 2011
$100 million: Revenue in first quarter of 2010
$90.5 million: Income in 2010
Zynga uses Facebook Credits for payment, from which Facebook takes 30 percent of revenue. Zynga refers to its reliance on Facebook as a potential liability.
"A significant majority of our game traffic is hosted by a single vendor and any failure or significant interruption in our network could impact our operations and harm our business," the filing states.
95: Percentage of revenue derived from selling online goods
5: Percentage of revenue derived from advertising
The majority of Zynga's revenue is derived from a "small percentage" of players, and a "small number" of games, according to the filing.
$300,000: Founder Marc Pincus's base salary in 2010. He also received bonuses adding up to $134,500.
$200,00: Owen Van Natta's base salary in 2010 -- he also received $25,000 a month between April 2010 and August 2010, as a consulting fee