TECH
07/07/2011 09:18 am ET Updated Sep 06, 2011

Twitter To Add Games As Way To Boost Revenues?

Twitter CEO Dick Costolo, tasked with monetizing the microblogging service that now has over 200 million accounts, has experimented with a slew of new advertising offerings, such as promoted tweets and promoted trends.

Might Twitter's next bid to raise revenues make the social media site a bit more like Facebook?

According to the New York Post, which cites an unnamed "knowledgeable investor," Twitter may be weighing integrating games and apps into the service as a way of making money off of its userbase.

The Post writes the investor suggested Twitter may attempt to clone Facebook's success by integrating third-party applications, saying, "Think Zynga for Twitter."

Though Twitter has acquired numerous third-party applications in the past, such as Tweetie-creator Atebits and, more recently, TweetDeck, the service has had a mixed track record when it comes to its collaboration with developers creating third-party apps.

The site angered many developers when it imposed stricter limits on how third-party services could employ Twitter's output.

"Developers ask us if they should build client apps that mimic or reproduce the mainstream Twitter consumer client experience," wrote Ryan Sarver, Twitter's platform chief, in a letter to written in March of this year. "The answer is no."

Earlier this year, Twitter also changed its privacy policy to require apps to disclose more information to users about the access apps would have to their accounts.

As Mashable wrote here, some games already exist on Twitter: several accounts have been set up that offer users a way to test their knowledge of everything from math to trivia to how well they know their friends.