07/13/2011 03:55 pm ET Updated Dec 06, 2017

My Block NYC: Mapping The City With Users' Videos

A new video platform, My Block NYC, has one simple and amazing goal -- to create a collective map of New York City using people's videos.

Launched on Tuesday, My Block NYC allows users to upload videos to a certain street. Users of the site can then filter videos not just geographically but by age, time of day and topic.

"We wanted to create, online, a way to explore a city from the human perspective," founder Alex Kalman told MetroFocus. But like so many social ventures, the service depends on the participation of the public. Creativity Online explains the concept:

Each video helps to build out the website, block by block. Submissions can be made on the fly, or from New Yorkers' own archives. All films should be shot outside, within one NYC block.

The project will also be part of an upcoming exhibit at the MoMA called Talk to Me: Design and the Communication between People and Objects

Visit their site for more, and check out the snazzy video below.