08/01/2011 04:04 pm ET Updated Oct 01, 2011

Tesco Rainbow Packs: Grocer Markets Technicolor Cauliflower To Veggie-Resistant Kids

Tesco, the biggest British supermarket, has just announced a new strategy for getting kids to eat vegetables: make them more colorful. According to the Daily Mail, Tesco has worked with a major brassica farm in England to breed extremely brightly colored cauliflower, which they plan to sell in "rainbow packs" targeted to picky children. (Brassicas, or mustards, include kale, collards, broccoli and cauliflower.)

In recent years, cauliflower sales have fallen somewhat, even as sales of broccoli, an almost-identical-tasting food, have risen. Part of this disparity may be attributable to cauliflower's bland-looking cream pigmentation, so it's possible that Tesco, by marketing brighter hues of cauliflower, will be able to turn things around. Even if the bright tones don't make kids into brassica diehards, they'll still carry a benefit. Past research has shown that colored varieties of cauliflower contain more antioxidants than white ones.