08/04/2011 11:36 am ET Updated Oct 04, 2011

Time For Book Publishers To Fight Dirty

Last month a fellow bibliophile, someone with whom I work at a bookstore in Portland, Ore., described one of Kindle's newest TV commercials. In it, a woman in red struts past her friend who asks where she's going. "I want to get a book that came out today," she says. When he tells her that he does too, she suggests he join her at the bookstore.