Today is National S'mores Day and Hershey's Chocolate is encouraging families to participate in the "Say S'mores" photo contest. However, as part of the Raise the Bar campaign, fair trade chocolate activists are also participating in the contest, but instead of uploading s'mores-themed photos, they are uploading signs calling attention to Hershey's labor practices.
The Raise the Bar campaign claims that Hershey's refuses to identify its cocoa suppliers and that it sources much of its coca from West Africa, a region "plagued by forced labor, human trafficking and abusive child labor." The campaign against Hershey's has been ongoing; earlier this summer activists placed consumer alerts in grocery stores.
As of this writing, there are about a dozen activists photos very prominent and front-loaded on the page. As one clicks through the photo albums, there are several hundred fan photos.
A phone call to Hershey's was not immediately returned.
See some of the protest photos below.