08/18/2011 03:07 pm ET Updated Oct 18, 2011

Macy's INC International Concepts Fall 2011 Campaign Launch

As if launching a line with Karl Lagerfeld --and now the news of a Giambasttista Valli line--wasn't enough, Macy's introduced Anna Dello Russo as INC International Concepts' editor at large for the Fall/Winter 2001 collection at the line's launch event last night in New York City.

Dello Russo, an editor at Vogue Japan, is well known for her over the top style and droves of fashion-hungry fans. So, it comes as no surprise that Macy's would tap someone with her vibrant aesthetic to edit and style INC's Fall collection.

Last night's event displayed Dello Russo's lively spirit through "day in the life" videos projected on the venue's walls. Dello Russo did not attend the event, but Solange Knowles, June Ambrose and Genevieve Jones were on hand to preview the collection and take in the sights and sounds.

You can expect a distinctively Modernist feel from the Fall 2011 INC Collection, complete with colorblocked separates, tons of hot pink and plenty of polka dots. Add some fur faux, a bit of attitude, a reasonable price tag (everything retails between $30-$169) and you're ready for the Fall season!

Here's a look at the collection: