When Abercrombie & Fitch asked the cast of the "Jersey Shore" to stop wearing their clothes they never thought they'd get backlash like this.
The whole, er, situation seems to have created a feud between the cast members and the clothing retailer, as the reality TV stars were perhaps unsurprisingly offended by the paid offer to cease wearing their clothing. In turn, both Mike "The Situation" Sorrentino and DJ Pauly D have taken to Twitter with their gripes.
Sorrentino personally thanked "Situation Nation" for coming to his defense:
Thanks #SituationNation for always having my back and you are the best fans in the world! I love you guys!
ItsTheSituation
Pauly D's response was a bit wittier, and perhaps more on the money, attacking Abercrombie's use of the popular "G.T.L." phrase on their some of their shirts:
Hmmm if They Don't Want Us To Wear Those Clothes Why Make GTL Shirts
DJPaulyD
In addition to the G.T.L. shirt, the retailer may or may not have created a humorous "The Fitchuation" tee-shirt mocking the reality star -- the shirt, which we caught yesterday on a fake "Abercrombie-Fitch" website, has since been removed from the website.
The company, however, maintains that the whole thing was meant "in good fun," and that it was mainly a PR stunt. According to Reuters, the whole idea came about after a joke was made about the "The Situation" wearing an Abercrombie shirt on the show.
Abercrombie CEO Mike Jeffries lightheartedly addressed the campaign on the company's earnings call. "We're having a lot of fun with it," he said according to Reuters.
Oh, so are we.