08/30/2011 04:22 pm ET Updated Oct 30, 2011

'Kardashian Klan': Kim, Khloe And Kourtney's PR Blunder

Trust us when we say there is nothing we love more than alliteration when it comes to the Kardashians, but someone really didn't think this one through.

The New York Observer points out a rather worrisome press release that is making its rounds, promoting the sisters' new clothing line for Sears -- the Kardashian Kollection.

Alliteration is great, but someone in the Kardashian camp doesn't know when to cool it with the "K's," and referred to Kim, Khloe and Kourtney as the "Kardashian Klan."

As The Observer notes, that spelling of "klan" is only associated with one thing, "And it doesn’t help that their primary initials amount to three consecutive K’s."

Clearly this was an oversight, but perhaps it will teach the Kardashians they shouldn't be so creative when it comes to spelling.

Click over to The New York Observer to read the full press release.