08/31/2011 08:17 am ET Updated Dec 06, 2017

ELLE, Esquire And Other Mags Take On E-Commerce


We’ve long looked to magazines for style guidance, but now several of our favorite glossies are further influencing our shopping habits, venturing into e-commerce. In case you’re having trouble keeping track, here’s a handy cheat sheet.

H&M devotees have long awaited the fast-fashion chain’s foray into online retail. And Women’s Wear Daily reports that the Swedish brand has partnered with on "Stylelist" --kudos on the name, by the way -- to give a taste of what’s to come when their full-fledged e-commerce site launches in 2012. A handful of looks from its fall collection are available now. The selection was curated by a freelance stylist and includes affordable stables such as a bomber jacket, striped sweater and, uh ... treggings.

Earlier this month, Esquire announced it was teaming with J.C. Penney on Clad, a yet-to-launch e-commerce site that will offer plenty of designers not typically associated with the century-old department store. Rag & Bone, Vince, Billy Reid and Jack Spade were among the labels name-checked.

Last month, Lucky teamed with Readers can head to the retail site to create their own shopping guides and see what Lucky editors such as Alexis Bryan Morgan and Jean Godfrey-June are coveting.

And finally, In Style just hooked up with Shopkick, a location-based mobile app that rewards customers with special deals upon entering stores such as Macy's, Target, Wet Seal and American Eagle. The mag, for its part, will offer users style tips and product reviews on their smartphones.