09/01/2011 12:49 pm ET Updated Nov 01, 2011

People's Expensive, Complicated Kim Kardashian Cover

People Magazine's eye-popping $1.5 million purchase of exclusive photo rights to Kim Kardashian's wedding to New Jersey Nets player Kris Humphries is being heralded as a success for the weekly publication in today's downward sliding magazine market. But in order to make the pricey gamble pay off, the magazine had to get a little sneaky with its readers.

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