SAN FRANCISCO
09/02/2011 03:53 pm ET Updated Dec 06, 2017

Ed Lee Releases First Official Campaign Commercial (VIDEO)

If the mayor's campaign slogan is to be believed, "Ed Lee gets it done."

Exactly what "it" entails is subject to debate; this week, "it" meant releasing Ed Lee's very first official campaign commercial.

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The two minute web spot positioned the interim mayor as a professional bureaucrat ("the head of five different city departments under four different mayors") who is effectively above politics with a heavy emphasis on job creation.

In the video, the mayor boasts of changing the tone at city hall, his track record of using tax breaks to keep tech companies like Twitter and Zynga in the city and being a living embodiment of those oft-maligned "San Francisco values."

A pro-Lee group ran a commercial earlier this year urging the mayor to go back on his promise not to run for a full term, but that commercial, produced by the Draft Ed Lee campaign, was not officially connected to the re-election effort currently being mounted by the mayor himself.

San Francisco mayoral candidates promising to get various things done is a long-standing tradition in local politics. Former mayor Art Agnos titled his 1987 book Getting Things Done, Board of Supervisors President (and Lee's electoral rival) David Chiu entitled his vision for the city's budget "Getting Things Done", and Gavin Newsom's 2003 campaign slogan was "He Gets It."

The San Francisco Chronicle reports:

Tony Winnicker, Lee's campaign spokesman, said their camp didn't poach anyone's phrase.

"I've never looked at David Chiu's website," Winnicker said. "Our campaign slogan is [sic] soley based on Mayor Ed Lee's accomplishments ... If the standard is what have people been able to get done in their time of service, Mayor Ed Lee has a strong track record."

That said, Newsom's markedly similar slogan was a key component of his victory over Green Party candidate Matt Gonzalez. Winnicker should know: A few years later, he signed on as Newsom's communications director.

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