09/16/2011 11:25 am ET Updated Nov 16, 2011

The Art Of Conference Networking: From Hashtags To Handshakes

September 1st is the unofficial end of summer. School has started, vacations are ending and there is a feeling that it is time to get back to business. Those contacts and new prospects you’ve been trying to connect with have returned from Cape Cod and are now ready to talk business.

It’s also the time when you’ll plan your conferences for the end of the year and beginning of next year. As you get ready to conference network, here are a couple of things to take into consideration.

Set a Goal

I know you know this, but setting a goal is a powerful way to set the intention for your conference. Sure you can use the SMARTS (Specific, Measurable, Achievable, Resonates, Time-Phased, Shared) method to set a goal (I added the “S” at the end). It’s important to share your goal with someone to help you stay on track and it’s the whole, “If a tree falls in the woods and no one is around to hear it; did it make a sound,” thing).

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